by Kate Sierzputowski
After four years of construction, Denmark’s colorful LEGO House has finally been unveiled to the public in the company’s native land of Billund. The building, designed by the Copenhagen and New York-based design firm Bjarke Ingels Group (BIG), is composed of 21 large, white cubes which each contain a colorfully painted roof. This “stack” is topped by an oversized LEGO brick, an oblong keystone which contains eight skylights that peer into the building below.
The structure is color-coded to correspond to four experience sections which encourage visitors to explore their creativity in different aspects of learning and play. The red section is for creative skills, blue utilizes cognitive abilities, green engages social interaction, and yellow contains activities aimed at emotion. In addition to these zones there are also three restaurants, a store, a 6,500 square foot public square, and two exhibition areas that display creations built by fans and works that explore the history of LEGO.